The Traka is one of the biggest gravel events in Europe, bringing riders from around the world to Girona for several days of racing, community and everything that surrounds gravel culture.
During the event, I worked as part of the content team, producing fast-paced daily video content while covering the race from different points across the course. The work combined real-time social media content and longer-form pieces designed to capture both the intensity of the competition and the atmosphere around it.
Working in such a fast-moving environment meant constantly adapting to the race, the terrain and the stories unfolding throughout the day. The challenge was to stay close to the action while creating content that felt immediate, consistent and true to the character of The Traka.
More than just race coverage, the goal was to show what makes The Traka special: the riders, the landscape, the people behind the event and the energy that takes over Girona for a few days.
